Privacy Policy

This privacy policy notice sets out how, why and when Hofbauer Consulting uses, stores, protects and manages any information you provide to us.

Who we are:

“Hofbauer Consulting” or “We” or “Us” or “Our” is a reference to the business operating as a partnership between Greg Hofbauer and Rachel Plett whose principal office address is: 106 E. Blake Lane, Richmond Virginia 23224.


Hofbauer Consulting is the “controller” of the Personal Information that we collect about you and as such we’re responsible for your personal data and for ensuring that it’s handled legally and safely.

What data we collect:

The personal data we collect from you includes:

  • identity data including name, age, gender, job title, company details
  • contact information including: name, address, organization, telephone and email
  • personal data voluntarily provided to us by people who apply for a role at Hofbauer Consulting
  • personal data on research participants which we use to deliver a contract to a client
  • questions, queries or feedback you provide, including your email if you contact us
  • information to help us deliver a contract to a client that is commercially sensitive.
  • your email address and preferences if you sign up to our email newsletter
  • how you use our emails – for example whether you open them and links you click on
  • your IP address and details of which version of web browser you used
  • information on how you use the site, using cookies and page tagging techniques
  • where you provide your consent, we use Google Analytics cookies to collect information about how you use Hofbauer This includes IP addresses.

Google Analytics processes information about:

  • the pages you visit on
  • how long you spend on each page
  • how you got to the site
  • what you click on while you’re visiting the site

We make sure you cannot be directly identified by Google Analytics data. We do this by using Google Analytics’ IP address anonymization feature and by removing any other personal data from the titles or URLs of the pages you visit. We will not combine analytics information with other data sets in a way that would directly identify who you are.

Why we need your data:

We collect your personal data in order to:

  • respond to any questions, queries or feedback, if you’ve asked us to
  • provide you with information about our services
  • perform contractual obligations in relation to a project or service
  • gather feedback to improve our services
  • send email newsletters to users who request them
  • monitor use of the site to identify security threats
  • monitor the performance of the site to identify inefficiencies.

We use the information we collect through Google Analytics to see how you use and to see how well the site performs on your device.

We do this to help:

  • make sure is meeting the needs of its users
  • make improvements, for example improving site search
  • make performance improvements, for example improving page load time

Legal basis for processing data:

The legal basis for processing personal data in relation to site security is our legitimate interests and the legitimate interests of our users, in ensuring the security and integrity of

The legal basis for processing data collected with Google Analytics on is your consent.

The legal basis for processing data collected if you apply for a job at Hofbauer Consulting is your consent.

The legal basis for processing all other personal data is that it’s necessary:

  • to perform a task in the public interest
  • in the exercise of our fulfilling our obligations related to contracts and agreements with customers, partners and suppliers

What we do with your data:

The data we collect may be shared with our technology suppliers, for example our hosting provider. We will share your data if we are required to do so by law – for example, by court order, or to prevent fraud or other crime. The data we collect with Google Analytics cookies is transferred and stored with Google where we analyze it with Google Analytics software (Universal Analytics). We do not allow Google to use or share this data for their own purposes.

We will not:

  • sell or rent your data to third parties
  • share your data with third parties for marketing purposes

How long we keep your data:

We store personal data for as long as we find it necessary to fulfill the purpose for which the personal data was collected, while also considering our need to answer your queries or resolve possible problems, to comply with legal requirements under applicable laws, to attend to any legal claims/complaints, and for safeguarding purposes. This means that we may retain your personal data for a reasonable period of time after your last interaction with us. When the personal data that we have collected is no longer required, we will delete it in a secure manner. We may process data for statistical purposes, but in such cases, data will be anonymized.

Children’s privacy protection:

Our services are not designed for, or intentionally targeted at, children 13 years of age or younger. We do not intentionally collect or maintain data about anyone under the age of 13.

How we protect your data:

We are committed to doing all that we can to keep your data secure. We have set up systems and processes to prevent unauthorized access or disclosure of your data – for example, we protect your data using varying levels of encryption. We also make sure that any third parties that we deal with keep all personal data they process on our behalf secure.

Your rights:

You have the right to request:

  • information about how your personal data is processed
  • a copy of that personal data
  • that anything inaccurate in your personal data is corrected immediately

You can also:

  • raise an objection about how your personal data is processed
  • request that your personal data is erased if there is no longer a justification for it
  • ask that the processing of your personal data is restricted in certain circumstances

If you have any of these requests, contact us.

Links to other websites: contains links to other websites.

This privacy notice only applies to, and does not cover other services and transactions that we link to. These services, have their own terms and conditions and privacy policies.

Following a link to another website

If you go to another website from this one, read the privacy policy on that website to find out what it does with your information.

Following a link to from another website

If you come to from another website, we may receive personal information from the other website. You should read the privacy policy of the website you came from to find out more about this.

Contact us or make a complaint:

Contact the Hofbauer Consulting Privacy Team if you:

  • have a question about anything in this privacy notice
  • think that your personal data has been misused or mishandled

Hofbauer Consulting Privacy Team

Changes to this policy:

We may change this privacy policy. In that case, the ‘last updated’ date at the bottom of this page will also change. Any changes to this privacy policy will apply to you and your data immediately.

If these changes affect how your personal data is processed, Hofbauer Consulting will take reasonable steps to let you know.

Last updated 25 February 2024.